Today was really just a lovely, lovely day.
It didn’t start out perfectly but perhaps that’s the point. After some thunderstorms the other day and a temporary cooling off, the temperature has started to climb again. When I woke up this morning I was really keen to make myself an iced coffee, and remembered hubby had come home with two ice cube trays last night. So I was almost ready to go, dissolved the instant coffee powder, added sugar, opened the freezer and…
He put them in the freezer, STILL WRAPPED. Not just empty, but he didn’t even take them out of the packaging! I can’t write what I actually said but it was something along the lines of $%&^%)#
After much angst over what to wear I headed out to catch the M train – which I CAUGHT – SUCCESSFULLY! – to Broadway and Lafayette in my first foray into SoHo. For the uninitiated it’s a bit like Surry Hills in Sydney, formerly dubbed “The Wastelands” it now primarily consists of fashion boutiques and clothing retailers, chic cafes and men in strange combinations of clothing and this week, the Everlane pop-up store.
I arrived about 10 minutes early, so not wanting to seem way too keen, I hung back a little and took a shot of the beautifully done front windows.
Inside the ultra-friendly staff helped to navigate the carefully curated collection of designer esssentials. Everything pictured is available online (for shipping in the US – if you want something sent to my address get in touch and I’ll help sort it out!) except the backpacks which are preview only and were only available to order today.
The Classic Tote (pictured in top shelf and left hand side rack below) are super thick, well constructed in heavy raw canvas with an interior pocket and stud fastening. The straps are a gorgeous chocolate leather colour and it’s the perfect size to fit a MacBook, plus a few essential items. I ordered one in black (I know! All those colours and I pick black – but I don’t have a black tote and really need one) at the incredible price of $30.
Also on show were these Weekender bags, which are priced higher at $95. They’re super-roomy inside but would easily fit enough for a quick weekend getaway and would make a great gift for someone. I’m thinking someone who has EVERYTHING and needs nothing and is a nightmare to buy presents for… hopefully they’re not reading this blog post. But again, it’s the details that make this a designer item at a deeply discounted price. Heavily reinforced straps, chic colourways and stripe motif, pocket detail.. just.. clever.
I also had a sticky beak at the belts and of course those gorgeous tees I blogged about here. I ended up buying two of the v-necked tees – one in black (of course) and white (for something a little different 🙂 haha) and that was that. A well-constructed, classic tote with leather handles and two designer tees for $60 with free shipping. Crazy.
So my earlier giddiness and excitement over the brand was entirely warranted. The presentation and service was what you would expect from a designer label, without the ridiculous price tag – exactly what their messaging promises. Really just a refreshing fashion experience, all in all. So I was strolling through Soho and spied McNally Jackson bookstore – an independent bookseller with a two-level store at 52 Prince Street with an actual self-publishing service! Someone stirred that little beauty into action while I was there. I wondered what they were publishing.
After perusing the fiction and biography shelves I found myself in the poetry corner and picked up two books – an intensely beautiful book by Pablo Neruda (The Captain’s Verses) and also decided to revisit Field Work by Seamus Heaney – a collection of poems from which we studied in high school and has never left me.
Interestingly both books were written by the authors in some type of (either necessary or self imposed) exile. I’m certain I don’t feel exiled but it could have to do with the feeling of displacement of being in a new city.
I settled down with a coffee and a bagel and before I knew it had read the entire Neruda. Just, breathtaking.
Post-poetry and lunch and in a nice haze I visited hubby at work (the entire office waved to me in unison – kind of first day at a new school style) and had my first trip to Trader Joes – like Norton Street Grocer but WAY bigger, and cheaper. I will blog about it some other time – it’s seriously worthy of its own post at some point.
And I got home, and had TWO parcels! So exciting.
And there you have it, just a really nice, really good day. Hope you have a great one.
So my sweet friend Ellen tagged me in a post on Facebook today and seeing as it wasn’t her post I wondered what marketing palaver I was being suckered in to.
BUT IT TURNED OUT TO BE GENIUS.
Introducing Everlane. The concept is simple – designer brands are marked up at each point of the process. It’s a necessary evil in the fashion industry – but the US brand is turning the tide in its favour with some very clever marketing messages.
A little about them in their own words (from their Facebook about page):
” We Create Luxury Essentials For Under $100.
It’s a fact: Your $120 designer shirt sells for 8 times what it cost to make.
Not at Everlane.We’ve set out to challenge the system and offer designer-quality essentials at great and honest prices. No tricks. No middlemen taking their cut. No crazy brand markups. Just a new collection of essentials launched each month at half the typical cost. No exceptions.”
For a very clever presentation of the brand concept check out their website: http://www.everlane.com (NB – you will have to login with your Facebook to view it).
They seem to be focussed for now on essentials – starting with the essential designer tee. I’m as much a fan of a great tee as anyone (blazer, tee, pants, DONE) especially in the right fabric with the right cut. So they’ve created this beauty (The Women’s V) which I am 99.9999999% sure I will own by the end of this week:
They’re made in LA, and this week they have a pop-up shop in NY and launch event which I have RSVPd to. I just have to work up the nerve to go! Why? I am seriously crushing on this company.. it’s exactly what I’m into.. professionally and as a shopper.
WHAT THE HELL AM I GOING TO WEAR TO THE STORE?